Our Story

In 1984, Guion and Basset, Inc. Fine Jewelry was established in Ocala, FL. We specialize in Original Design work and Estate Jewelry. Both of the owners, Bill and Doug, have degrees in art. Bill does the design work, casts and does the gold work and sets all the stones. Doug is the appraiser, diamond and colored stone man. Bill is a former marine but, we don't hold that against him and Doug is a former school teacher and has been in the business since 1976. We have developed an excellent reputation here in Ocala and have clients from coast to coast. Still today we are very committed to our customer service and satisfaction.  Inside View of the Shop

Custom Designs

If you can imagine it, we can design it.

If you would like custom designed gold jewelry, all you need is an idea. Bring in a photo, a drawing, or any object that inspires you. We can hand make any pendant, necklace, bracelet, broach, earring, etc. If your desired piece is not ideal for a design and execution plan using the Lost Wax Process, we can find your design from one of our hundreds of trusted suppliers.

Take a chance and just talk to us about that idea you have always dreamed of. We are sure you won't be disappointed!

To see our gallery of some handmade pieces in stock, click here.

Jewelry Repair

All fine jewelry repairs. Repair any platinum or gold jewelry. Re-set stones, re-mounts (put in different piece). Certain silver jewelry. The cost will vary upon inspection.

Estate Jewelry

Estate or antique jewelry.


Isurance appraisals or for other purposes. Isurance appraisals are normally $85.00 per item but, may vary according to specific item. Doug is also a certified GIA diamond appraiser.


We will consign your jewelry at 15% commission. Your jewelry will be insured and stored in the safe while in our posession.
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942 East Silver Springs Blvd.   Ocala, FL 34470Phone: (352)629-5453Email: info@ocalafinejewelry.com
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